<ul>
        <li>Do not use too many fonts on one page.</li>
        <li>Do not use centered, right, or full-justified text on a web page</li>
        <li>Give your text room to breath.</li>

        <li>Do not use bold type for paragraph text.</li>
        <li>Never, never, never use all capitalized text.</li>
        <li>Use plenty headlines and subheads</li>

        <li>Divide your page into columns</li>
        <li>Don't use huge text.</li>
        <li>Do not use underlined text for anything but a link.</li>

        <li>For graphic text, learn correct typography.</li>
        </ul>